The Science of Influence: How to Get Anyone to Say 'Yes' in 8 Minutes or Less! Second Edition. Kevin Hogan

The Science of Influence: How to Get Anyone to Say 'Yes' in 8 Minutes or Less! Second Edition



Download The Science of Influence: How to Get Anyone to Say 'Yes' in 8 Minutes or Less! Second Edition



The Science of Influence: How to Get Anyone to Say 'Yes' in 8 Minutes or Less! Second Edition Kevin Hogan ebook pdf
Publisher: Wiley
Language: English
Page: 322
ISBN: 0470634189, 9780470634189

From the Inside Flap

In the last decade, scientific research has revealed new and amazing insights into how persuasion really works. For The Science of Influence, persuasion expert Kevin Hogan examined and road-tested all the newest research and tactics in influence and here presents the best new ideas and strategies. Coupled with the most effective of the traditional persuasion techniques, this book offers a simple, concise, and practical compendium of what works and what doesn't.

For salespeople, marketing professionals, and anyone who persuades others for a living, there's no excuse for not having the newest, most effective tools and tactics at hand—and this book provides them. Hogan combines these techniques into a revolutionary system that will get anyone to say "yes" in eight minutes or less.

With a wealth of the best new ideas and techniques—as well as secrets of persuasion never before revealed—The Science of Influence will show you how to:Present a convincing physical appearance
Read and send powerful and effective body language messages
Turn on the charm for maximum effect
Make your target feel comfortable talking to you
Ask questions to learn about your target's values, desires, needs, and beliefs
Use secret tools to build credibility fast
Convince your target of the negative consequences of a "no"
Be persistent—but not annoying

The Science of Influence also reveals the hard science behind the most effective techniques—how the surrounding environment affects your listener, how they form habits and routines (and how to break them), and how the conscious and unconscious minds work. More than just a book about salesmanship, this book will change the way you communicate with coworkers and clients, family and friends. It's the Holy Grail of persuasion—a proven system for turning a "no" into a "yes."
--This text refers to an out of print or unavailable edition of this title.

From the Back Cover

Praise for The Science of Influence

"Want to influence others? Want to persuade others? Want to sell to others? Then this book is not just an option—it's a landmark breakthrough of information you can use the minute you read it."
—Jeffrey Gitomer, author of The Sales Bible and The Little Red Book of Selling

"I shudder to think what an evil-minded person might do with these secrets of persuasion, but I also marvel at what good someone else could do as well. An astonishing, eye-opening, even amazing work."
—Joe Vitale, author of The Attractor Factor

"Kevin Hogan is that rarest of breeds: an expert who not only is master of his subject, but also understands how to teach it masterfully. No one in the business of influencing others—and who isn't?—can afford to be without this book."
—Richard Brodie, author of Virus of the Mind

"Kevin Hogan has written that rare how-to book on the topic of persuasion that is rooted in current psychology research. The Science of Influence is an intelligent, practical, entertaining, and provocative guide."
—Professor Robert Levine, author of The Power of Persuasion: How We're Bought and Sold

Kevin Hogan's The Science of Influence has a simple premise: take the latest findings in behavioral science, test them in real-world business conditions, and describe what works. This Second Edition relates key recent discoveries on persuasion in Hogan's trademark nontechnical, highly readable style, so you can quickly understand these new routes to "yes" and immediately put them to use in your business and life. As you discover Hogan's complete, scientifically based system for persuading someone in 8 minutes or less, you'll be amazed at the knowledge level in such new areas as the secrets to what makes a "customer for life"; presentation order—what to say, and why—and its effect on persuasion; how people deal with choices between products and services as well as multiple options on a product or service; new, more effective ways to communicate with friends and family; and much more!



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